Wedding Marketing Blog

Wedding Marketing Blog

Rock the Aisle Door Prize Program

Rock the Aisle Bridal offers door prizes to create a buzz and boost traffic. It allows the customer to feel as though they are receiving something extra, something no one else will offer them. Giving brides an incentive to book with a specific service gives the business a chance to have a face to face conversation. When potential customers are offered door prizes, it basically puts them into the hands of your business. For example, if there’s a $100 discount…

Marketing Your Business To Grow Your Business Platform

In any industry of business, one of your primary goals is to stand out amongst your competition.  This applies for a wedding planning company, as engaged couples have plenty of options when choosing who they wish to plan their wedding.  Any business must be constantly creative and innovative, or else your audience will get bored and likely result in the failure of the business.  Keeping up with current trends and styles is also essential, as wedding attire and fashion continuously…

Engaging With You Audience Through Newsletters & Snail Mail

The customers and people you serve are what can make or break the successfulness of a small business.  Without properly communicating with and serving your customers and audience, your small business will suffer the consequences.  There are numerous ways to communicate with your audience, but it is essential to execute in your delivery and method of communication.  Without thoughtfully developing a creative message, your audience will not take the time to read and inquire about what your business does.  Some…

Partnering With Other Businesses to Stimulate Your Business

When starting a small business, the primary goal is to get recognition and exposure.  The more people who know and respect your business, the more likely your business is to be successful.  While there are many ways to get the word out about your business, partnerships are one of the strongest ways to build a company.  A small business usually cannot maintain long term success independently, as it takes other companies to work with to build your brand.  Not all…

Effectively Using Social Media to Propel Your Business

  While any small business owner should know the importance of applying social media to their business, there are numerous tools and approaches in social media that can greatly benefit your business, but either go unused or unnoticed.  There are countless resources at your disposal on social media, and your business will only benefit and prosper if these resources are executed efficiently.  Nearly every reporter operates a Twitter account, which is why it is important to monitor local reporters who…

Using Permission Based PR to Entice Journalists

Small businesses require as much media coverage as they can get.  While reaching out to the media and attempting to get press coverage is easy, getting the correct and necessary amount of publicity is the hard part.  Journalists receive an overabundance of pitch submissions, and do not have the time or resources to go through each and every one.  A small business must be on the same page as the journalists they are working with.  Having a compatible working relationship…

How Effective Online Content Can Produce a Profit

For any business to be successful in the 21st Century, big or small, must have an online and social media presence.  Without an effective website or social media page(s), your audience may feel skeptical and reluctant to use your services.  In most cases, your business’s online presence is the first impression people will get of your company.  If a potential customer views an ineffective website or social media page, they will likely leave your site and never even consider using…

How Creating a Positive Public Image Can Advance Your Company

One of the easiest and foremost ways to generate good public relations in the 21st Century is to hold an environmental or “green” event.  For a wedding planning company, it may be hard to find a way to incorporate going green into the business’s practices, but with enough creative thinking, there are countless ways a company can hold events in benefiting the well being of the environment.     Any company that declares itself as “green” will in no doubt…

Step Up Your Game By Creatively Intriguing Your Audience

Starting, owning, or operating a small business is in no way an easy task.  Long hours, stress, and maintaining a business day in and day out requires intense time and effort.  While many small businesses fail within the first few years, there are a number of public relations tactics one can take to succeed in the world of small business.  Gaining publicity for you small business is the first step in getting the word out about what your business has…

Playing Your A-Game and Staying Ahead of Your Competition

When owning and operating a small business, there will be many competitors in your field, no matter what the industry is. Your competitors can either be other small business or large corporations, and it is important to stay on top of what your competitors are doing. By staying up to date with how your competitors are conducting their business, you can gain further knowledge of the industry and how you can progress your company. For a wedding planning company, there…