Many small business initially struggle due to lack of exposure. In most cases, there are numerous business in the same field as your own, so it is important to make your business stand out among your competitors. This greatly applies to a company that focuses on wedding planning, since there are multiple business that provide wedding planning services. Creating a personal “pizzazz”, your company’s branding will stand out. Without positioning your company to stand out from your competitors, your business…
Wedding Marketing Blog
How to Put Your Company on The Map: Press Kits
Entering the world of “small business” can be quite risky. However, with the right knowledge and expertise, operating a successful small business can easily become a reality. There are many intricate elements that go into making a small business successful, and it is very important to execute on all levels. An impressive press kit will stimulate your audience and peers alike. Getting your small business on the map is the first step in improving your company. The easiest way…
#10 Exhibit an Event
Exhibiting an event may seem like a stressful task but it is definitely worth all the stress. It all starts with the planning, without successful planning and promotion skills an event can fail before it has even started. A few things for planning are to have a budget and try your best to stick to it. Throughout the planning process keep an updated sheet of all the expenses and what you have left for what. Also make sure to have…
#9 Personalize
With any business, it is important to make it your own. Create the company based on your own personality or the company’s overall personality. It’s pretty rare that you come across a company that adds its own special flare to everything, but that is what makes them unique. It can really make a difference and help you stand out from other competitors. What does it mean to personalize a company? I asked myself this question before writing, but after a…
# 8 Create a Budget
Creating a budget comes after you have decided what your objective is. Figure out what you need most, is it building a brand name, getting more leads or increasing sales? Once you figure that out you can determine a budget. For Rock the Aisle Bridal, we focus on our shows as a main marketing tactic. Through shows we can open up to the community at a low cost therefore using less of a budget. There are a lot of benefits…
#6 Develop a Branding Strategy
Developing a brand strategy is your long-term plan for success.What are potential outcomes for your company? What is the purpose of your company? These are all questions you should ask yourself before getting started with your own business. Your purpose should be what differentiates you from your competitors. Why are you better, why should people use your product/services over another company? A lot of people might say, the purpose of their company is to make money. Although this is important…
#5 Update #7 Overload
A website that is out of date is not going to receive the views it needs to be successful. As soon as someone sees a website that it not up to date with the times. This doesn’t just include the looks of your website. It also includes what you put on there. Today, websites should contain blogs, recent articles, pictures, mobile versions, and email subscriptions. If you’re website isn’t up to date with today’s technologies, it’s time to reevaluate. Here…
#4 Blogging
What company doesn’t have a blog nowadays? If you don’t you need to get one! Blogging is a simple way to connect with your customers. You are providing them with relevant information directly. It is super easy to create a blog too. Many websites such as WordPress and Hubspot are easy to use and don’t require advanced skills in graphics. Blogs can also be a bit more exciting because there is more room to express the company’s personality. You can…
#3 Be Local
Any small business is part of a greater community. That community is your audience. They may not be your exact target audience, but they are the ones who can make or break your company. If you have a bad rep, the community will know. It is important to establish roots within your community, no matter what your business is. Even though the entire community is not going to need to use your business, they may know someone. This is where…
#2 Social Media
Social media has been transformed into a marketing channel. Just like newspapers and magazines, social media channels are used to advertise. This was not the sole purpose of social media but this is what it has become. Facebook, Twitter, and Instagram have become necessary marketing tactics for companies. In order to promote successfully on social media platforms, there are a few tips and tricks to do so. Facebook and Instagram are popular for advertising. As stated in the previous post,…