What company doesn’t have a blog nowadays? If you don’t you need to get one! Blogging is a simple way to connect with your customers. You are providing them with relevant information directly. It is super easy to create a blog too. Many websites such as WordPress and Hubspot are easy to use and don’t require advanced skills in graphics. Blogs can also be a bit more exciting because there is more room to express the company’s personality. You can talk about new products, happenings, trends etc. It is also a place to share expertise. You can give advice or an opinion on a matter.
Blogging is a two way street. It allows for a company to provide its information and it allows for viewers to give feedback. If users reply back with questions or concerns, be sure to respond. If it is a negative comment, respond back but remain professional. This aspect helps to establish authority.
Blog’s can improve a number of things; PR, confidence, relationship, sales and business focus. It also helps you focus on your content marketing strategy.
Here are a few things to keep in mind when writing a blog. There is much more room for personalization in blogs. Sharing personal experiences and details about the writer’s life. Relationships can be formed between the blog writer and reader. Getting to know someone fully allows there to be more comfortable business between the company and the client.
Be consistent with your work. Some bloggers post something new everyday. This is not always on the same website. If you are working for one specific company it may not be in your best interest to post everyday because eventually you are going to run out of things to talk about. If you blog is popular among users you want to keep them on their feet. On Google, it takes about 50 blog posts in order for for Google to index you. Whatever you do, don’t stop after two or three posts because you won’t get as much site traffic.
Be credible with your work. People aren’t going to want to read about you and your company all the time. Spice it up, otherwise you are going to lose your audience. Don’t be afraid to share some insider information about your company. Not everyone who reads your blog is going to be a customer but it can create a trusted bond between the reader and the company. Even if these people aren’t going to use your services, readers could frequent your business later if the information you are providing is interesting to them.
There are so many benefits to blogging. Each post gives you a little more of a chance to be noticed. The more the company is noticed the more traffic on its website. Blogging, social media and search engines are what help create the most traffic, for free! Blogging and social media can often coincide. Sharing blogs on your social media channels can allow customers to read something interesting. Unknowingly, they click on the blog and end up at your website. It’s a win, win for everyone. You get the views and they get the information.
Don’t get me wrong, blogging takes a lot of work. If you want it to be memorable, you need to put in the work and more importantly the creativity. The creativity aspect is what attracts the customers the most. It shows a different side of the company. After all of this, if you are still unsure whether you should blog or not, you definitely should!